The CEO behind the company that dares to challenge MNCs

Established 20 years ago in 1985 by Founder, Dr Tor Lam Huat, L.D. Waxson is the pioneer manufacturer in beauty & body care products in Singapore. With foresight and a strong enterprising spirit, Dr Tor has taken L.D. Waxson from a fledging enterprise to be a homegrown regional establishment with operations in Singapore, Malaysia, Thailand, Hong Kong and China and market reach to more than 15 countries including the USA, Europe, Japan, Middle East and S.E Asia countries. Its local distribution in Singapore reaches over 800 retail outlets island-wide, allowing easy access the products everyone.

Dr Tor is also the creator of the renowned brand, Bio-essence which houses many unique products with rapid efficacies such as Face Lifting Cream and 24k Gold Eye Contour Lifting Serum. In May 2001, during an interview with Business Straits, a Singapore-Malaysian publication, he confidently said, “Bio-essence dares to challenge the big international brands”. As a matter of fact, Bio-essence Face Lifting Cream is the No. 1 selling facial care product in Singapore since 2004. Bio-essence is also the fourth best selling facial care brand only after the top 3 international brands.

  Company Vision

  
  To be the leading Global Manufacturing and Marketing Enterprise for beauty, body and health care products.  
- To deliver a rewarding and memorable total beauty, body and health experience to all our customers globally with our innovative range of products.  
Company Mission  
Corporate Mission  
- To be a caring and innovative organization that brings youthfulness, beauty and health to the public.  
Mission Towards Consumers  
- To formulate innovative, effective, safe and user-friendly products, providing best value for money to consumers.  
- To advocate proper beauty care concepts for consumers’ benefit.  
- To provide excellent after-sales service.  
Mission Towards Employees  
- To be fair and just, highly respect the employee’s integrity and rights.  
- To provide hygienic, clean, orderly, safe and pleasant working environment.  
- To enjoy competitive pay and a sense of security and belonging.  
- To encourage employees to achieve full life value; love the job with teamwork spirit and grow together with the company.  
Mission Towards Management Staff  
- The management staff should be capable, experienced, talented, cultivated and posses a sense of care and fairness.  
- To be devoted to the company and be responsible to the society.  
- To continuously select, develop and retain talents so as to build a dynamic team.  
Mission Towards Shareholders  
- To operate proficiently and efficiently to give shareholders good returns.  
- To continuously work on R&D.  
- To continuously plan for new products and new markets globally.  
- To exercise our utmost to achieve the above and ensure good returns to shareholders.  
Mission Towards Distributors/Suppliers  
- To grow together with good relationships of honesty & trust.  
- To allow reasonable profits for them.  
Mission Towards Society  
- To “gain from the society, contribute to the society”.  
- To be supportive towards charitable and educational causes.  
- To pay taxes gloriously.
  
Company Culture (Based on Confucianism)